{"id":21429,"date":"2023-05-18T20:26:49","date_gmt":"2023-05-18T18:26:49","guid":{"rendered":"https:\/\/preproduction.mediagenic.ch\/television\/"},"modified":"2023-10-09T09:51:18","modified_gmt":"2023-10-09T07:51:18","slug":"television","status":"publish","type":"page","link":"https:\/\/dev.mediagenic.ch\/en\/television\/","title":{"rendered":"Television"},"content":{"rendered":"\n<div class=\"row row-collapse row-full-width align-middle\"  id=\"row-2111040537\">\n\n\n\t<div id=\"col-663912542\" class=\"col medium-6 small-12 large-6\"  data-animate=\"fadeInLeft\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 180%;\">Television<\/span><\/h1>\n<p>Your TV ad: treat yourself to the most powerful medium for powerful emotions, and enter your customers&#8217; living rooms!<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-663912542 > .col-inner {\n  padding: 60px 60px 60px 60px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-2041108849\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1569977586\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:100%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"625\" src=\"https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/20.png\" class=\"attachment-original size-original\" alt=\"Famille assise devant une t\u00e9l\u00e9vision pour illustrer ce support publicitaire\" srcset=\"https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/20.png 997w, https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/20-300x188.png 300w, https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/20-768x481.png 768w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" title=\"\">\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1569977586 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<section class=\"section dark\" id=\"section_1758400094\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-1717528928\">\n\n\n\t<div id=\"col-749003775\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Enjoy the power and emotion of television advertising<\/h2>\n<p>Television is still the most widely used medium: 90% of Swiss households own a television set; television reaches almost two-thirds of Swiss people every day. This makes TV advertising a central tool for your advertising campaign. But it&#8217;s not just penetration that makes TV advertising so effective. Stir up strong emotions by broadcasting your message on television, and leave audiences with a clearer, more lasting memory. Whether you want to position your brand for the long term, or build product awareness as quickly as possible, television sets the scene for your message in a powerful way.<\/p>\n<p>Thanks to smartphones and computers, television is increasingly watched on the move. But most TV consumption still takes place at home, in front of the classic big-screen TV.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-749003775 > .col-inner {\n  padding: 30px 30px 0px 30px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-61049621\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>For young Swiss people in particular, television is a &#8220;social medium&#8221;, and is watched more often than average when visiting friends, acquaintances or relatives.<\/p>\n<p>The classic TV set therefore remains by far the most popular TV viewing device for all age groups.<\/p>\n<p>We take care of your TV campaign before, during and after the campaign. We make sure your TV spot is shown at the right time, on the right channel. Thanks to our experience in TV planning, we&#8217;re familiar with all categories and environments, from sports to news and entertainment channels. That way, we can get your advertising to where your target group is.<\/p>\n<p>Take advantage of our experience and reach your target group directly at home with your TV campaign.<\/p>\n<p>Without further ado, discover the other benefits of TV advertising and how our media agency can support you.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-61049621 > .col-inner {\n  padding: 0px 30px 0 30px;\n}\n@media (min-width:550px) {\n  #col-61049621 > .col-inner {\n    padding: 30px 30px 30px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1758400094 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #004aad;\n}\n#section_1758400094 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1758400094 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1737540690\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-649484049\">\n\n\n\t<div id=\"col-1082017056\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-822554064\">\n\n\n\t<div id=\"col-206946582\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Why a TV campaign? The advantages of this powerful and credible medium<\/h2>\n<p>Television advertising is the most visible and recognized form of advertising. It enables advertisers to reach a wide audience and benefit from greater visibility than any other form of advertising. Television advertising is also more immersive and offers advertisers the chance to reach their customers on an emotional level, which can be very useful for communicating their message and brand.&nbsp;<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-206946582 > .col-inner {\n  padding: 30px 30px 0 30px;\n}\n@media (min-width:550px) {\n  #col-206946582 > .col-inner {\n    padding: 30px 30px 30px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-911735481\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>No other medium reaches such a wide audience so quickly, and is able to convey advertising messages as effectively and sustainably as television. High penetration and rapid accumulation of contacts enable brands to become known quickly. Because the messages are addressed to people in a familiar domestic environment, television enjoys a high level of attention and acceptance. Thanks to moving staging, the advertising message stays with you for a long time.<\/p>\n<p>TV offers advertisers decisive advantages. Here are just a few examples:&nbsp;<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-911735481 > .col-inner {\n  padding: 0 30px 30px 30px;\n}\n@media (min-width:550px) {\n  #col-911735481 > .col-inner {\n    padding: 30px 30px 30px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-small align-equal align-center\"  id=\"row-1910566063\">\n\n\n\t<div id=\"col-846224586\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2125108173\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-2086737019\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-3831348321\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\"><span style=\"font-size: 90%;\">Advertising impact<\/span><\/h3>\n<p style=\"text-align: center;\">TV commercials are the perfect emotional combination of moving image and sound. As a result,&nbsp; has a very high advertising impact.<\/p>\n\t\t\n<style>\n#text-3831348321 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-2086737019 {\n  width: 80%;\n}\n#text-box-2086737019 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2125108173 {\n  padding-top: 380px;\n}\n#banner-2125108173 .bg.bg-loaded {\n  background-image: url(https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-1-column-1.png);\n}\n#banner-2125108173 .overlay {\n  background-color: rgba(0, 74, 173, 0.436);\n}\n#banner-2125108173 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-2125108173 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-846224586 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-85441688\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2118073469\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-382005484\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-2235522275\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Advertising memorization<\/h3>\n<p style=\"text-align: center;\">Products, services and brands featured in TV commercials generally stay in the memory longer.<\/p>\n\t\t\n<style>\n#text-2235522275 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-382005484 {\n  width: 80%;\n}\n#text-box-382005484 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2118073469 {\n  padding-top: 380px;\n}\n#banner-2118073469 .bg.bg-loaded {\n  background-image: url(https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-1-column-2.png);\n}\n#banner-2118073469 .overlay {\n  background-color: rgba(0, 74, 173, 0.436);\n}\n#banner-2118073469 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-2118073469 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-85441688 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-834717314\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1993123125\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1849866161\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-328947533\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Penetration<\/h3>\n<p style=\"text-align: center;\">&#8221;&nbsp;Everyone&nbsp;&#8221; consumes TV,&nbsp;<\/p>\n<p style=\"text-align: center;\">all age and social groups. In total, 90% of Swiss households own a television set.<\/p>\n\t\t\n<style>\n#text-328947533 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1849866161 {\n  width: 80%;\n}\n#text-box-1849866161 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1993123125 {\n  padding-top: 380px;\n}\n#banner-1993123125 .bg.bg-loaded {\n  background-image: url(https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-1-column-3.png);\n}\n#banner-1993123125 .overlay {\n  background-color: rgba(0, 74, 173, 0.436);\n}\n#banner-1993123125 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1993123125 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-834717314 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-small align-equal align-center\"  id=\"row-2068046575\">\n\n\n\t<div id=\"col-1121724444\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1952838520\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1438179038\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-4011370226\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Credibility<\/h3>\n<p style=\"text-align: center;\">TV is an important medium that generates a very high level of trust among viewers.<\/p>\n\t\t\n<style>\n#text-4011370226 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1438179038 {\n  width: 80%;\n}\n#text-box-1438179038 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1952838520 {\n  padding-top: 380px;\n}\n#banner-1952838520 .bg.bg-loaded {\n  background-image: url(https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-2-column-1.png);\n}\n#banner-1952838520 .overlay {\n  background-color: rgba(0, 74, 173, 0.436);\n}\n#banner-1952838520 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1952838520 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1121724444 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1624965423\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-586841867\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-875236928\" class=\"text-box banner-layer x50 md-x50 lg-x50 y15 md-y15 lg-y15 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-3107461273\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Synergy of use<\/h3>\n<p>TV offers great synergy with other screens (smartphone, tablet, PC)<\/p>\n\t\t\n<style>\n#text-3107461273 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-875236928 {\n  width: 80%;\n}\n#text-box-875236928 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-586841867 {\n  padding-top: 380px;\n}\n#banner-586841867 .bg.bg-loaded {\n  background-image: url(https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-2-column-2.png);\n}\n#banner-586841867 .overlay {\n  background-color: rgba(0, 74, 173, 0.436);\n}\n#banner-586841867 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-586841867 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1624965423 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-240966552\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center box-shadow-2 box-shadow-3-hover dark\" style=\"background-color:#004aad;\" >\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(0, 74, 173);border-width:1 0px 0px 0px;\">\n\t<\/div>\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1999065185\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-497194782\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\t<div id=\"text-408491178\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: center;\">Accurate performance certification<\/h3>\n<p style=\"text-align: center;\">TV advertising can also be planned with precision.<\/p>\n<p style=\"text-align: center;\">Thanks to the precise measurement standard of the Swiss TV market, TV provides reliable figures and KPIs.<\/p>\n\t\t\n<style>\n#text-408491178 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-497194782 {\n  width: 80%;\n}\n#text-box-497194782 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1999065185 {\n  padding-top: 380px;\n}\n#banner-1999065185 .bg.bg-loaded {\n  background-image: url(https:\/\/dev.mediagenic.ch\/wp-content\/uploads\/2023\/06\/row-2-column-3.png);\n}\n#banner-1999065185 .overlay {\n  background-color: rgba(0, 74, 173, 0.436);\n}\n#banner-1999065185 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1999065185 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-240966552 > .col-inner {\n  border-radius: 10px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1737540690 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(255, 255, 255);\n}\n#section_1737540690 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1737540690 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #section_1737540690 {\n    padding-top: 60px;\n    padding-bottom: 60px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_244462915\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-1302269120\">\n\n\n\t<div id=\"col-916976094\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>What are the main facts about television in Switzerland?<\/h2>\n<p>TV penetration remains stable overall, across all age groups.<\/p>\n<p>TV reaches by far the largest number of people, and its audience figures have remained stable in recent years.<\/p>\n<p>TV audiences are high across all age groups, with viewing times also consistently high.<\/p>\n<p>TV spots get a lot of attention &#8211; advertising gets a lot more attention on TV than on social media&nbsp;!<\/p>\n<p>The brand is perceived first and foremost on TV &#8211; 65% of 15-59 year-olds are aware of brands through TV.<\/p>\n<p>The message gets maximum attention on TV &#8211; screen size influences attention&nbsp;!<\/p>\n<p>TV is the most credible moving-image advertising channel &#8211; Switzerland trusts TV more than social media&nbsp;!<\/p>\n<p>TV advertising is considered much more credible than advertising on YouTube, Instagram, Facebook or tik tok.<\/p>\n<p>This high level of credibility is due to :<\/p>\n<p>&#8211; Strong confidence in TV<\/p>\n<p>&#8211; High reputation of TV channels<\/p>\n<p>&#8211; High-quality content<\/p>\n<p>&#8211; High level of data protection security<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-916976094 > .col-inner {\n  padding: 0px 30px 0px 30px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-771070225\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-small\"  id=\"row-346623737\">\n\n\n\t<div id=\"col-280036383\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row\"  id=\"row-2093747737\">\n\n\n\t<div id=\"col-1905241168\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>TV activates sales more strongly than POS (point of sale) and generates much higher sales reactivations.<\/p>\n<p>Television leads to better brand understanding and image.<\/p>\n<p>TV generates the best advertising recall (what actively marks a brand?) even among young people (18-34).<\/p>\n<p>TV generates the strongest advertising recall, and TV advertising is the best rated (likeability).<\/p>\n<h2 style=\"text-align: left;\">Choosing the right advertising format: a key to success on TV<\/h2>\n<p>The choice of format will depend on a number of factors, such as campaign objectives, budget and target audience.&nbsp;<\/p>\n<p>The classic TV spot provides a solid foundation for your campaign. It generates high penetration thanks to audiovisual messages, arouses emotions and contributes considerably to selling your products.&nbsp;<\/p>\n<div class=\"accordion\" rel=\"\">\n\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>Other forms of TV advertising<\/span><\/a><div class=\"accordion-inner\">\n\n<p>TV spot<\/p>\n<p>Splitbreak<\/p>\n<p>Placement at the head or end of the advertising block<\/p>\n<p>Basic spot and reminder<\/p>\n<p>Single spotlight<\/p>\n<p>Single Split<\/p>\n<p>Program Split<\/p>\n<p>Pre Split<\/p>\n<p>Post Split<\/p>\n<p>Exclusive Topic Break<\/p>\n<p>Billboard Sponsoring<\/p>\n<p>Trailer Sponsoring<\/p>\n<p>Online Sponsoring<\/p>\n<p>Logomorphing<\/p>\n<p>Station-Tipp<\/p>\n<p>Individualized split frame&nbsp;<\/p>\n<p>Cut-In<\/p>\n<p>Competition<\/p>\n<p>Sales issue<\/p>\n<p>Promostory \/ TV Advertorial<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\t<div id=\"gap-489005294\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-489005294 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>With the Start Ad, Pause Ad and Fast Forward Ad, you benefit from exclusive, high-quality ad placement on time-shifted TV.<\/p>\n<p>We can advise you on the most appropriate format for your TV campaign.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1905241168 > .col-inner {\n  padding: 0px 0px 0 0px;\n  margin: 0px 0 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-771070225 > .col-inner {\n  padding: 30px 30px 0px 30px;\n}\n@media (min-width:550px) {\n  #col-771070225 > .col-inner {\n    padding: 0px 30px 0px 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_244462915 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(241, 241, 241);\n}\n#section_244462915 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_244462915 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_728639336\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-995181075\">\n\n\n\t<div id=\"col-1130757435\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>Frequently asked questions to our media agency about TV advertising<\/h2>\n<p>Find out the answers to the most frequently asked questions about big-screen advertising below.<\/p>\n<div class=\"accordion\" rel=\"\">\n\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>Why choose TV advertising for your company?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Even in the age of the Internet, television remains a mass medium with no real competition. No other medium can bring together an audience of several million people simultaneously. To get a message across throughout Switzerland and reach a wide target audience, television remains an essential medium.<\/p>\n<p>Television advertising enhances brand image<\/p>\n<p>Television advertising can enhance a company&#8217;s brand image like no other medium. Television advertising campaigns enjoy a prestigious image. In the public&#8217;s unconscious, if a brand manages to send an advertising message to millions of people, it already enjoys a leading position in its market. A single advertising spot (link) can boost a company&#8217;s brand image.<\/p>\n<p>Television is a medium in full technological evolution<\/p>\n<p>Contrary to popular belief, TV is an excellent communications medium because it offers advertisers great flexibility. With the Internet, television is now multi-screen, and can be watched on a TV set as well as on a tablet or smartphone. And segmented advertising will further increase the flexibility of television. Connected TV will soon make it possible to offer advertising targeted to a specific audience. Digital marketing has already studied the power of targeted advertising. TV advertising (link) should therefore become even more interesting.<\/p>\n<p>A television advertising campaign quickly achieves its objectives<\/p>\n<p>To promote a product or service, TV is still the best medium. Television allows rapid dissemination throughout Switzerland and attracts more attention than other media. After the first broadcast of a TV ad (link), traffic to the brand&#8217;s website increases significantly. From the very first wave of a TV advertising campaign, sales increase. TV commercials therefore enable brands to quickly achieve ambitious marketing objectives. The profitability of these campaigns is fast and almost guaranteed. That&#8217;s why television remains an excellent advertising medium.<\/p>\n\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>How do I set up my TV advertising campaign?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Setting up a TV advertising campaign can be broken down into several stages, including media planning, communication strategy, contacting the advertising agency, buying advertising space and analyzing the results. Our media agency can support you at every stage to ensure the success of your campaign.<\/p>\n\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>Is TV advertising right for my company and my budget?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Television advertising can be adapted to suit almost any budget and any type of business. However, advertisers need to take the time to understand their advertising objectives, their target consumers and their means of measuring the success of their campaigns before committing to a TV advertising campaign. With this information in hand, advertisers can determine the type of campaign that will be most effective in meeting their advertising objectives and budget.<\/p>\n\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>Can TV boost brand awareness?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Television is the ideal medium for building brand awareness effectively and efficiently, reaching a large audience in a short space of time. TV can be used to broadcast brand ads, product announcements, customer testimonials, product presentations, demonstrations, events and more.<\/p>\n<p>TV offers considerable reach, as it is able to reach a large audience in different locations at the same time. TV commercials can be broadcast on popular TV channels that attract a wide and varied audience, offering maximum exposure for the brand. TV also makes it possible to reach a more targeted audience, with planning in line with the intended target audience.<\/p>\n<p>What&#8217;s more, TV can also help reinforce brand image, especially if TV advertising is creative, informative and engaging. TV commercials can use narrative and visual techniques to create memorable stories and engaging characters that stay in viewers&#8217; minds.<\/p>\n<p>Brands need to plan and execute their TV advertising campaign strategically to reach their target audience effectively.<\/p>\n<p>In summary, TV can be an extremely effective way of building brand awareness by reaching a large audience in a short space of time, but it&#8217;s important to plan and execute the campaign strategically to maximize ROI.<\/p>\n\n\n<\/div><\/div>\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1130757435 > .col-inner {\n  padding: 30px 30px 30px 30px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1935834661\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"accordion\" rel=\"\">\n\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>How to run a successful TV advertising campaign?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>For a successful TV advertising campaign, it&#8217;s important to clearly define your brand&#8217;s objectives, target your audience and design an impactful message.&nbsp;<\/p>\n<p>The choice of communication channels and media is an integral part of an effective and impactful media strategy.<\/p>\n<p>Entrust your commercials to a specialized agency. Contact MEDIAGENIC and let&#8217;s design your TV advertising campaign together.<\/p>\n\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>How can you measure the performance of your TV campaigns?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>A technical measure has been taken to increase television use. Audiomatching lets you know which channels are being watched.<\/p>\n<p>The measurement is technically carried out using audiomatching. The measuring device transmits the sound from the TV set to a computer center, where it is compared with the reference tracks of all the channels analyzed. A concordance is used to attribute use to a chain.&nbsp;<\/p>\n<p>As a result, only strings that are explicitly referenced can be allocated. To find out who else is using the TV, panellists have to log in using a remote control. This makes it possible to associate usage data with socio-demographic data, an extremely important piece of information for program planning and advertising.<\/p>\n<p>The strings to be referenced must be explicitly defined. Several selection criteria apply to this determination: Swiss public channels, private channels holding a concession.<\/p>\n<p>Digital also enables you to refine the performance measurement of your TV campaigns. We no longer limit ourselves to GRP or audience figures.<\/p>\n<p>There are now many tools available to help you get a precise return on your investment. This enables us to precisely quantify the effectiveness of your TV campaigns.<\/p>\n<p>What&#8217;s more, we can also measure their impact in real time on your website in terms of conversions, traffic, sales, etc.&nbsp;<\/p>\n<p>This is essential for fine-tuning your campaigns and optimizing your investment!<\/p>\n\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>How do you reach viewers during replay viewing?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>With the possibility of watching shows on replay, the question arises&nbsp;: how do you advertise during the&nbsp; replay?<\/p>\n<p>At the end of 2022, Replay Ad was introduced to reach viewers who watch TV on a delayed basis. Currently 3 formats are available&nbsp;: Start Ad, Pause Ad or Fast Forward Ad.<\/p>\n<p>Start Ad<\/p>\n<p>5-7 second commercial at the start of a replay session with a countdown timer. This format is &#8221;&nbsp;non-skippable&nbsp;&#8220;.<\/p>\n<p>Ad break<\/p>\n<p>Static advertising image when a delayed program is paused.<\/p>\n<p>An advertisement is displayed statically on the TV screen for the duration of the break.<\/p>\n<p>Distribution is possible according to REMP economic zones.<\/p>\n<p>Fast Forward Ad<\/p>\n<p>Commercials when fast-forwarding through the commercial screen of a time-shifted TV program by pressing the skip or fast-forward button on the remote control.<\/p>\n<p>This format is &#8221;&nbsp;non-skippable&nbsp;&#8220;.<\/p>\n\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>What are the advantages of a Replay Ad campaign?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>A wider audience: a new target group and additional TV reach with time-shifted TV<br>Distinctive, high-quality advertising placement: your message gets all the attention<br>A user-friendly form of advertising: short advertising screens with precise targeting<br>100% &#8221;&nbsp;Brand Safety&nbsp;&#8220;: broadcast in a known TV program environment<br>A relevant and innovative complement to your linear TV campaign<br>The content of Replay Ads is subject to Swiss advertising law.<\/p>\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>Does TV advertising have a future?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Television advertising still has a promising future. Televisions are still the most popular medium, and as technology advances, new products and services appear and new ways of delivering television advertising are developed. What&#8217;s more, TV advertising has the potential to reach a wide audience and touch consumers on an emotional level, making it a very powerful way of communicating advertisers&#8217; message and brand.<\/p>\n\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>What's the difference between TV and print advertising?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>Television advertising and press advertising are two different forms of advertising. Television advertising is broadcast on media such as television, radio and print advertising, and enables advertisers to reach a wide audience.&nbsp;<\/p>\n<p>Press advertising appears in print publications such as newspapers and magazines, and enables advertisers to target specific consumers.&nbsp;<\/p>\n<p>Television advertising is generally more visible and well-known than press advertising, but press advertising enables advertisers to target specific consumers and reach consumers who would otherwise be difficult to reach.<\/p>\n\n\n<\/div><\/div>\n<div class=\"accordion-item\"><a href=\"#\" class=\"accordion-title plain\"><button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button><span>How much does a TV advertising campaign cost?<\/span><\/a><div class=\"accordion-inner\">\n\n<p>The cost of a TV advertising campaign can vary considerably depending on the type of campaign, the length of the spot, the broadcast window and the target audience. You also need to consider the production of the spot, which can be monetized through the use of the video on online video platforms.<\/p>\n<p>Contact our media agency for a personalized quote.<\/p>\n\n\n<\/div><\/div>\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1935834661 > .col-inner {\n  padding: 0px 30px 0px 30px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_728639336 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(255, 255, 255);\n}\n#section_728639336 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_728639336 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-21429","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"dev.mediagenic.ch","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"television","permalinkFormat":"https:\/\/dev.mediagenic.ch\/en\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/dev.mediagenic.ch\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":false,"primaryTaxonomy":false,"serpData":{"title":"Your television advertising: play on the emotions!","description":"Enter your customers' living rooms! 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