Case study · Fisherman's Friend
Fisherman's Friend: the brand and the Raspberry variant, in a single plan.
Fisherman's Friend wanted to support a product variant, Raspberry, without giving up on its underlying brand work.
- Sector
- Confectionery & FMCG
- Media used
- TV, Digital
- Role of Mediagenic
- Planning and implementation of TV campaigns, according to the client's testimonial.
Objective
Strengthen brand awareness while highlighting the Raspberry variant, to support its sales.
Strategic response
Two objectives carried by a single campaign: a 15-second spot establishes the brand message, a 5-second reminder placed behind that spot anchors the product variant at lower cost, and digital extends the TV tactic.
Media used
- TV: 15-second spot and 5-second reminder.
- Digital.
Verified result or testimonial
“ Mediagenic's precise and well-controlled advice delivered excellent results in previous campaigns, contributing decisively to brand awareness and strengthening the achievement of its strategic objectives. ”
Elia HofstetterProduct Manager, Fisherman's Friend
Lesson
A main spot followed by a short reminder makes it possible to work on a brand and a product variant within the same commercial break, without multiplying campaigns.