Independent media agency · Switzerland
The agency that Amplifies the awareness of brands.
An independent media agency, for awareness and performance.
Every medium has a role and every investment a reason: we build your media plans in Switzerland, from advice through to measurement.
Media complexity calls for choices, not habits
Channels have multiplied and audiences are now spread across screens, journeys and platforms. The difficulty is no longer gaining access to the media, but deciding which ones to activate, with what weight and for what expected result. Mediagenic takes on that arbitration: a recommendation before any space is bought, a plan executed with precision, then a reading of the results that separates what has been demonstrated from what has been estimated.
At a glance
| 2008 | 50+ brands | 3 offices | 4 languages | Independent |
|---|---|---|---|---|
| Founded | Supported since 2008 | Lausanne, Crissier, Basel | Advice and delivery | No media group |
Two objectives, one plan
A budget devoted solely to immediate activation eventually exhausts the demand it converts, for want of renewing interest in the brand. Conversely, a presence that works only on awareness lets slip part of the demand it has nonetheless helped to create. Mediagenic plans awareness and performance within a single set-up, with indicators specific to each time horizon.
- Awareness & Performance
- establishing the brand over the long term and converting the demand that results, within a plan that serves both objectives.
- Measurement & optimisation
- estimating the contribution of each medium according to the available data, in order to adjust the plan on verifiable grounds.
Our method, in four steps
A diagnosis of the existing set-up where one is already in place: plans, buying terms and results, to establish what should be kept, renegotiated or redirected before any new recommendation.
Business objectives, audiences, the role of each medium, budget allocation: the structuring decisions are taken before any space is booked.
Media mix, reach and frequency, schedule, formats, negotiation of terms with sales houses and media owners, then monitoring of delivery.
Indicators set before the campaign, post-campaign reports that separate the measured from the estimated, and reasoned adjustments for what follows.
Six media families, one approach to arbitration
No medium is good or bad in itself: each fulfils a function, at a cost, for a given audience, and the plan retains those whose function genuinely serves the objective pursued.
Why Mediagenic
- Independence
- Mediagenic belongs to no media group and no sales house. Being entirely independent, we guarantee our clients complete objectivity in strategy, recommendations and the choice of channels, media outlets and technologies.
- Knowledge of the Swiss market
- Language regions, sales houses, formats and booking calendars specific to Switzerland, practised since 2008 from our offices in Lausanne, Crissier and Basel.
- Negotiation
- Buying terms are negotiated with sales houses and media owners, then documented in the plan delivered to the advertiser.
- Multilingual work
- Advice and delivery are provided in four languages, with an understanding of the cultural specificities of each Swiss region.
What our clients say
“ This independent agency stands out for its solid expertise, great methodological rigour and in-depth understanding of our brand and of the Swiss market. ”
“ We have worked with Mediagenic for many years and benefit from their expertise in media strategy, particularly in French-speaking Switzerland. ”
“ Mediagenic supports us with expert advice on our TV campaigns and delivers highly convincing results. ”
Before any commitment
Present your objectives, budget and scheduling constraints to our team. We will then set out how we would approach your media set-up.
FAQ
A media agency advises the advertiser on the choice of media, builds the campaign plan, negotiates and books advertising space, monitors delivery, then analyses the results. It works alongside the creative agency, which designs the messages and the films.
A network agency belongs to an international communications group. Mediagenic is attached neither to such a group nor to a media group: its recommendations depend on no group-level agreement with media owners.
National brands, regional retail chains, SMEs, B2B players and non-profit organisations, in sectors such as retail, furniture, fast-moving consumer goods, healthcare, finance, industry, mobility, tourism and education.
Mediagenic plans national and regional campaigns from its offices in Lausanne, Crissier and Basel, the latter providing proximity to advertisers in German-speaking Switzerland.