Case study · Sygnum

Sygnum: building the credibility of a digital assets brand.

Digital assets attract intense media attention. Sygnum needed to stand out from competitors speaking on the same subject.

Objective

Highlight the brand and its products, differentiate and rapidly increase awareness.

Strategic response

Speak where investor opinion is formed: leading financial titles and financial platforms, in a register closer to editorial than strictly advertising, to establish the brand's credibility.

Media used

Specialist and financial press.
Online financial platforms.

Verified result or testimonial

Not available: no quantified results or testimonial are available for this case.

Lesson

On a technical and competitive subject, the chosen editorial context contributes as much to the credibility of the message as the message itself.