Case study · Green Ethnies
Green Ethnies: a public endorsement in the service of natural products.
Green Ethnies wanted to strengthen its visibility and its image as an expert in natural products.
- Sector
- Fashion
- Media used
- TV, Digital
- Role of Mediagenic
- Media strategy and planning. The creation of the spot and the choice of endorser were not Mediagenic's responsibility.
Objective
Strengthen the brand's visibility, increase awareness of its products and sharpen its image as an expert in natural products.
Strategic response
A spot fronted by Ingrid Chauvin, a well-known public figure, to reinforce the credibility and effectiveness of Green Ethnies products. TV secures coverage of a broad target, digital extends the spot as close as possible to purchase intent.
Media used
- TV.
- Digital.
Verified result or testimonial
Not available: no quantified results or client testimonial are available for this case.
Lesson
A recognised public endorsement draws its value from the coverage it is given: TV provides the audience needed for the association with the brand to be perceived.