Case study · SAWI
SAWI: raising awareness of the SAWI and Polycom brands in Geneva.
SAWI wanted to build the presence of its SAWI and Polycom brands in Geneva, where they remained little known.
- Sector
- Training
- Scope
- Geneva and Lake Geneva region
- Media used
- Press, Out-of-home, TV, Digital
- Role of Mediagenic
- Media strategy and planning. Mediagenic is also a partner of SAWI, which likewise appears among its listed partners.
Objective
Establish the SAWI and Polycom brands in Geneva, increase their awareness and facilitate the recruitment of new students.
Strategic response
A multimedia campaign across the Lake Geneva region: TV establishes two little-known brands, the press targets Geneva readers and people looking for training, out-of-home occupies daily commuter flows, and digital captures intent at the moment of choice.
Media used
- Press, Geneva and French-speaking Swiss titles.
- Out-of-home, including Geneva public transport and station screens.
- TV.
- Digital.
Verified result or testimonial
Not available: no quantified results or testimonial are available for this case.
Lesson
For recruitment, the decision journey is long: awareness is built upstream, intent is captured at the moment the candidate compares offers.