Case study · Motorex
Motorex: visibility sector by sector.
Motorex operates in several business sectors, each with its own audiences, reference titles and opinion leaders.
- Sector
- Industry
- Scope
- National
- Media used
- Press, Digital
- Role of Mediagenic
- Media strategy and planning.
Objective
Ensure the visibility of Motorex's various business sectors among two distinct audiences, consumers and professionals, across the whole country.
Strategic response
A dedicated plan for each sector rather than a single campaign: the specialist press reaches already-qualified readers, the trade press addresses the B2B side, and digital platforms extend coverage.
Media used
- Specialist press, by sector.
- Trade press.
- Digital platforms.
Verified result or testimonial
Not available: no quantified results or testimonial are available for this case.
Lesson
When a brand spans several trades, splitting the plan by sector makes it possible to address each audience in its own reading context.