Case study · Wrangler
Wrangler: TV sponsorship in the service of awareness.
Wrangler wanted to strengthen its presence and awareness in German-speaking Switzerland.
- Sector
- Fashion
- Scope
- German-speaking Switzerland
- Media used
- TV (sponsorship), Digital
- Role of Mediagenic
- Media strategy and planning.
Objective
Build the brand's visibility and awareness, and support its distribution.
Strategic response
Programme sponsorship associates the brand with TV programmes on a recurring basis, establishing its presence for the duration of the sponsorship. Digital extends this presence.
Media used
- TV: programme sponsorship in German-speaking Switzerland.
- Digital.
Verified result or testimonial
Not available: no quantified results or testimonial are available for this case.
Lesson
TV sponsorship creates a repeated association between a brand and a programme: an awareness principle suited to brands celebrating their history or seeking a continuous presence.