Case study · Bains de Lavey
Bains de Lavey: the summer offer, across four media.
Bains de Lavey put together a summer programme of free activities, after-work events and evening events, to be promoted throughout the season.
- Sector
- Thermal baths & leisure
- Scope
- French-speaking Switzerland
- Media used
- TV, Out-of-home, Radio, Digital
- Role of Mediagenic
- Media strategy, planning and negotiation.
Objective
Raise awareness of the summer offer and support the various activities over the summer.
Strategic response
The film ‘Cet été, Destination Lavey’ establishes the offer with the general public. The TV campaign is adapted to out-of-home and radio to cover nearby catchment areas, then relayed digitally to support each highlight of the season.
Media used
- TV.
- Out-of-home, including a large format and a partial transport wrap.
- Radio.
- Digital.
Verified result or testimonial
“ We have worked with Mediagenic for many years and benefit from their expertise in media strategy. Their support has enabled us to optimise our advertising presence sustainably, particularly in French-speaking Switzerland. ”
Anthony DufauxHead of Communications, Bains de Lavey
Lesson
A seasonal offer that runs over time calls for a presence that lasts too: a film to anchor it, local media to bring it back to mind week after week.