Case study · Schilliger
Schilliger: spring on TV, offers in a short reminder.
The arrival of spring is a key moment for the horticultural sector. Schilliger concentrates the announcement of its activities, products and services to a broad regional audience on this period.
- Sector
- Garden centre
- Scope
- Regional
- Media used
- TV, Digital
- Role of Mediagenic
- Strategy, planning and advice on TV campaigns, negotiation of airtime.
Objective
Announce Schilliger's activities at the start of spring and highlight its plant-related products and services.
Strategic response
A brand film establishes the Schilliger world and its range with a broad regional audience. Short messages, aired immediately after the main spot, then announce offers and special openings, on a schedule that follows the sector's seasonality. The digital relay extends coverage and aims to drive footfall in store.
Media used
- TV: brand film and short messages.
- Digital: video to extend coverage and drive footfall in store.
Verified result or testimonial
“ Mediagenic supports us with expert advice on our TV campaigns and delivers highly convincing results. Talent in negotiation, sound strategic advice and availability at all times. ”
Camil SchilligerHead of Marketing & CSR, Schilliger Gardencentre
Lesson
A short message aired behind a brand spot serves two objectives within the same commercial break: image through the main film, commercial activation through the message that follows.